What pricing theory includes setting a low price to get the highest possible market share?
A) lead user pricing
B) price skimming
C) penetration pricing
D) bundling

Name: What pricing theory includes setting a low price to get the highest possible market share? A) lead user pricing B) price skimming C) penetration pricing D) bundling
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Penetration pricing involves setting a low price to quickly gain a large market share and attract customers away from competitors.

What Pricing Theory Includes Setting a Low Price to Get