With regards to the number of service alternatives available, which of the following statements is false?
A) Consumers are aware of fewer alternatives because less prepurchaseinformation is available.
B) Self-service, in some instances, is a viable alternative.
C) In general, individual service providers tend to offer only one brand of service
D) The evoked set for services is smaller.
E) All the above statements are correct.
Correct Answer:
Verified
Q2: Using a lexicographic approach and the information
Q3: Using a nonsystematic approach and the information
Q4: The _ is the last step in
Q5: According to the text, which one of
Q6: Services are primarily characterized by
A) search attributes
B)
Q8: Post purchase models attempt to describe the
Q9: The post purchase model which is based
Q10: Roles differ from scripts in that roles
Q11: Scripts differ from roles in that scripts
Q12: Scripts differ from roles in that:
A) scripts
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