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The Post Purchase Model Which Is Based on the Idea

Question 9

Multiple Choice

The post purchase model which is based on the idea that in a service encounter,customers and employees perform roles, and that satisfaction is a function of role congruence--where actual behaviors are consistent with expected roles is called:


A) the dissonance model
B) the perceived-control model
C) the expectancy disconfirmation model
D) the script perspective
E) the Servuction model

Correct Answer:

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