Which one of the following statements is incorrect?
A) One of the key benefits of customer retention is repeat sales.
B) Existing customers are willing to pay more for a firm's services.
C) It costs 3 to 5 times more to keep a customer than to get a new one.
D) Long-term customers tend to have lower maintenance costs
E) Customer retention often leads to positive referrals.
Correct Answer:
Verified
Q2: Credit card companies have found that customer
Q3: The strategy for cultivating customer loyalty that
Q4: Which of the following is an aftermarketing
Q5: Which of the following is not an
Q6: According to the text, the least loyal
Q7: According to the text, the most difficult
Q8: When some cargo shippers switch form rail
Q9: Customers who defect due to reciprocal buying
Q10: The defection management process includes all of
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