A market research works on a variety of projects sourced from across the country. It has a deliberate policy of employing research team members from a variety of cultural minorities such as Asians, Africans, Hispanics, and Native Americans. This policy of the firm is likely to:

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The company's policy of recruiting people from different cultures can enhance team performance. Similar to the creativity advantage, cultural diversity can enhance team performance, often because diverse backgrounds are associated with diverse information, knowledge, and perspectives that can be used to solve problems. See "The Advantages of Managing for Diversity."

A Market Research Works on a Variety of Projects Sourced