Compared with an attitude formed through the peripheral route, an attitude formed through the central route will:

Question

Quizplus · Accepted Answer

Attitudes formed through the central route involve more cognitive processing and are based on a more thoughtful consideration of the information presented. As a result, these attitudes tend to be more resistant to persuasion and are more likely to have a lasting influence on behavior compared to attitudes formed through the peripheral route.

Compared with an Attitude Formed Through the Peripheral Route, an Attitude