Which of the Following Statements About Fear-Based Appeals Is FALSE

Which of the following statements about fear-based appeals is FALSE?

A) Fear-based appeals attempt to provoke fear in order to change the behaviour of the audience.
B) The effectiveness of fear-based appeals varies.
C) Fear-based appeals seem to be most effective when they attempt to prevent a negative outcome.
D) Fear-based appeals seem to be most effective when they attempt to promote a positive outcome.