Chris is buying a last minute gift for his father's birthday and he doesn't have much time pick it out. He decides to purchase a digital camera because it has a big sign next to it that says "Sale." Chris probably arrived at his decision through:

Question

Quizplus · Accepted Answer

Chris's decision to buy the digital camera based solely on the fact that it was on sale and had a big sign next to it suggests that he used peripheral route processing. This means that he made a snap judgment based on surface-level cues rather than engaging in more thoughtful or informed decision-making.

Chris Is Buying a Last Minute Gift for His Father's