Which measure represents the percentage of people who are exposed to an Internet advertisement and actually click on the corresponding hyperlink that takes them to a company's Web site?
A)conversion transaction rate (CTR)
B)page views
C)cost per click (CPC)
D)click-through rate (CTR)

Question

Quizplus · Accepted Answer

The click-through rate (CTR) represents the percentage of people who click on an Internet advertisement's hyperlink that takes them to a company's Web site. The conversion transaction rate (CTR) measures the percentage of website visitors who complete a specific desired action, such as making a purchase or filling out a contact form. Page views indicate the total number of times a webpage has been viewed, and cost per click (CPC) refers to the amount an advertiser pays each time someone clicks on their ad.

Which Measure Represents the Percentage of People Who Are Exposed