Using click-through rate as a measure of the amount of interest or attention a Web site is receiving can have disadvantages.Which of the following is NOT a flaw of this method?
A)It measures clicks rather than unique visitors
B)It likely makes some hits by mistake.
C)It does not always convey the meaning behind the number of clicks.
D)It does not adequately measure the number of times an ad is clicked on.

Question

Quizplus · Accepted Answer

This statement is actually a flaw of click-through rate as a measure of the success of an ad campaign rather than a flaw of using click-through rate to measure the amount of interest or attention a website is receiving. Therefore, the correct answer is D because it does not relate to the question being asked.

Using Click-Through Rate as a Measure of the Amount of Interest