Which statement about scanner data is FALSE,as compared to standard mail diary panel data?
A)Scanner data measures (actual)purchase behavior rather than reported behavior.
B)Scanner data measures are considered to be extremely obtrusive.
C)Scanner data collects more extensive purchase data.
D)Scanner data are collected mechanically, resulting in improved accuracy.

Question

Quizplus · Accepted Answer

Scanner data is considered less obtrusive as it does not rely on participants to report their behavior, instead it captures data automatically through technological mechanisms.

Which Statement About Scanner Data Is FALSE,as Compared to Standard