A researcher gave Juanita a bar-coded card that she gives to the checkout clerk at the grocery store.The code number is linked to purchase information recorded by the scanner.Juanita is participating in a(n)____.
A)scanner-based consumer panel
B)obtrusive observation study
C)phenomenological study
D)ethnographic study

Question

Quizplus · Accepted Answer

Juanita is participating in a scanner-based consumer panel where her purchases are recorded through the bar-coded card given to her by the researcher. The code number linked to the purchase information recorded by the scanner is used to analyze consumer behavior in the study.

A Researcher Gave Juanita a Bar-Coded Card That She Gives