When a researcher analyzes commercials appearing during Saturday morning cartoons,the researcher is engaging in ____.
A)contrived analysis
B)content analysis
C)indirect analysis
D)entrapment

Question

Quizplus · Accepted Answer

Content analysis involves systematically examining media content to identify patterns and themes. In this case, the researcher is examining commercials that appear during a specific type of programming (Saturday morning cartoons), which is a form of content analysis. A is incorrect because contrived analysis involves creating a situation or scenario for research purposes. C is incorrect because indirect analysis typically refers to a method of analyzing data in which the researcher does not have direct access to the data source. D is incorrect because entrapment refers to a law enforcement technique and does not apply in this context.

When a Researcher Analyzes Commercials Appearing During Saturday Morning Cartoons,the