In ____,the value assigned for a response takes on a value opposite to that normally assigned to the scale labels.
A)reverse coding
B)indexing
C)alpha coding
D)convergence

Question

Quizplus · Accepted Answer

Reverse coding is a method of assigning values to a scale in which the opposite of the normal values is used. This is often used in surveys to prevent response bias and ensure that participants are paying attention to the questions. For example, if a scale normally ranges from 1 (strongly disagree) to 5 (strongly agree), reverse coding would assign a value of 1 to strongly agree and 5 to strongly disagree.

In ____,The Value Assigned for a Response Takes on a Value