A respondent is given a list of four local shopping malls and asked to put them in order,from the one he most likes to shop at to the one he least likes to shop at.This is a(n)____ task.
A)rating
B)ranking
C)sorting
D)semantic differential

Question

Quizplus · Accepted Answer

A ranking task involves putting alternatives in order of preference or importance. In this case, the respondent is being asked to rank the shopping malls in order of liking, so it is a ranking task. A rating task involves assigning a score or rating to each alternative, while a sorting task involves categorizing items into groups or sequences. Semantic differential involves rating a product or brand on a series of bipolar adjectives.

A Respondent Is Given a List of Four Local Shopping