Jane does not believe in spending on high-end brands.However,when she is out shopping with her colleagues who regularly splurge on luxury brands,she ends up buying expensive brands to impress them.Jane is most likely to score high on the _____ variable.
A) need for cognition
B) typical intellectual engagement
C) attention to social comparison information
D) openness to experience
E) need for self-actualization

Question

Quizplus · Accepted Answer

Jane's behavior indicates that she is paying attention to social comparison information, i.e. she is influenced by the behavior of her colleagues and wants to fit in with them. This suggests a high level of concern for her relative social position, which is captured by the social comparison variable. The other variables are not directly related to this specific behavior.

Jane Does Not Believe in Spending on High-End Brands