Question 1

A culturally defined group to which a consumer belongs based on resources like prestige,income,occupation,and education is known as a social _____.
A)cohort
B)norm
C)network
D)order
E)class

Accepted Answer

A culturally defined group based on resources like prestige, income, occupation, and education is known as social class. Cohort refers to a group of people born at a similar time and sharing similar life experiences, while norm refers to socially accepted behaviors and attitudes in a specific situation or group. Network refers to a group of individuals connected through social or professional relationships, and order does not fit the context of the question.

Question 2

Most young consumers who were born between 1995 and 2010 belong to _____.
A)Generation X
B)Baby Boomers
C)Millennials
D)Generation Y
E)Generation Z

Accepted Answer

Generation Z refers to young consumers born between 1995 and 2010. They are sometimes also referred to as the "iGeneration" or "post-millennials".

Question 3

In sociology,a marriage that is comprised of people from similar classes is referred to as _____.
A)polygamy
B)monogamy
C)exogamy
D)polyandry
E)homogamy

Accepted Answer

Homogamy refers to the social phenomenon of individuals marrying someone with similar characteristics, such as education level, social status, and race/ethnicity. Therefore, a marriage comprised of people from similar classes would be considered a homogamous marriage.

Question 4

Prisoners are often seen in public picking up trash along interstate highways.Other people can recognize these prisoners because of the green and white striped clothing they wear.This clothing is an example of _____ because it indicates that they are incarcerated individuals who have performed some illegal act in society.
A)stratification
B)enculturation
C)acculturation
D)stigmatization
E)assimilation

Accepted Answer

Stigmatization refers to the process of labeling and marking individuals as deviant or different from the norm. The green and white striped clothing worn by prisoners is a stigmatizing symbol that marks them as criminals who have been incarcerated for illegal acts.

Question 5

Mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class is referred to as _____.
A)habitus
B)conceptus
C)status
D)prospectus
E)stratum

Accepted Answer

Habitus is a concept developed by Pierre Bourdieu that refers to the mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class. Habitus includes a set of dispositions, including tastes, preferences, values, and ways of thinking and acting, that are shaped by an individual's upbringing and social class background.

Question 6

Stana is a 24-year-old working woman.She is very technologically savvy and believes in staying connected with her friends online,at all times.She loves visiting coffee shops that provide WiFi accessibility.She does not own a car as she prefers to walk than drive.She owns a small apartment in an urban area.Stana belongs to the _____ group.
A)Baby Boomers
B)Generation X
C)Generation Z
D)Millennials
E)greatest generation

Accepted Answer

Stana's love for technology and preference for staying connected online are indicative of the traits associated with millennials. Additionally, her choice to not own a car and to live in an urban area align with the lifestyle and values often associated with this generation.

Question 7

Ascribed status differs from achieved status in that ascribed status refers to:
A)consumers who do not aspire to move up the social ladder.
B)consumers who work their way into a class.
C)consumers who believe in conspicuous consumption to gain entry into a class.
D)consumers marked in some way that indicates their place in the society.
E)consumers born into a social class.

Accepted Answer

Ascribed status refers to the status that an individual is born into, such as their social class, race, gender, or other inherent characteristics that are not achieved through their own efforts.

Question 8

Which of the following statements is true about Generation Z?
A)Their lives and values are shaped very much by World War II and their post-war experiences.
B)They are referred to as "latchkey" kids.
C)They tend to embody the "kids growing older,younger" concept.
D)They were born between 1981 and 1995.
E)They tend to be frugal and follow,largely,utilitarian motivations with their purchases.

Accepted Answer

Generation Z refers to those born between the late 1990s and early 2010s, so statement D is incorrect. Statement A is referring to the Silent Generation or Baby Boomers, not Generation Z. Statement B may apply to some members of Generation Z, but it is not a defining characteristic. Statement E is a common stereotype of Generation Z, but it is not universally true for all members. The concept of "kids growing older, younger" refers to how members of Generation Z may have more access to information, technology, and societal issues at a younger age, leading to a faster maturity and awareness.

Question 9

Which of the following is the largest ethnic group in the United States?
A)Hispanics
B)African Americans
C)Asian Americans
D)Native Americans
E)Native Hawaiians

Accepted Answer

According to the U.S. Census Bureau, Hispanics (or Latinos) are currently the largest ethnic group in the United States, making up approximately 18% of the total population.

Question 10

Which of the following ethnic groups is highly educated and highly affluent compared to the other minority groups?
A)Hispanics
B)African Americans
C)Asian Americans
D)Native Americans
E)Pacific Islanders

Accepted Answer

Asian Americans have the highest levels of educational attainment and household income compared to other minority groups in the United States.

Question 11

Miles,whose mother is a homemaker,was born into a traditional,middle-class family.Miles worked hard as a student and graduated from Harvard Law School.Today,he is considered as one among the elite of Manhattan.This description of Miles corresponds best with his _____ status.
A)ascribed
B)desired
C)aspired
D)achieved
E)ideal

Accepted Answer

Miles' status is based on his own achievements, specifically graduating from Harvard Law School and becoming part of the elite in Manhattan. This corresponds with an achieved status.

Question 12

The social class into which a consumer is born into is referred to as his/her _____ status.
A)achieved
B)ideal
C)ascribed
D)desired
E)aspired

Accepted Answer

The social class into which a consumer is born into is referred to as his/her ascribed status, meaning it is not something that the consumer achieved or desired, but rather was assigned at birth.

Question 13

When a consumer is marked in some way that indicates their place in society,it is referred to as _____.
A)stigmatization
B)identification
C)acculturation
D)assimilation
E)stratification

Accepted Answer

Stigmatization refers to when a consumer is marked in some way, often negatively, that indicates their place in society based on certain characteristics, behaviors, or affiliations. This can lead to social exclusion, discrimination, and other negative outcomes. Identification, acculturation, assimilation, and stratification all refer to related but different concepts. Identification refers to how consumers align with or are affiliated with certain brands, products, or groups. Acculturation refers to the process of adapting to a new culture or environment. Assimilation refers to the process of becoming part of a larger culture or society. Stratification refers to the division of society into hierarchical layers or levels based on various criteria such as income, education, or occupation.

Question 14

Which of the following is true of the Millennials?
A)They have estranged relations with their parents.
B)They are referred to as the first "always connected" generation.
C)They view technology as the cause for minimizing human interactions.
D)They are collectively referred to as "digital natives."
E)They prefer to live in rural settings than in urban settings.

Accepted Answer

The answer of Which of the following is true of...

Question 15

When Charles married Candace,everyone agreed that it was a match made in heaven.They were both doctors who grew up in the countryside with strong traditional values.Such marriages between people belonging to identical social classes are known as _____.
A)homogamy
B)monogamy
C)endogamy
D)exogamy
E)polygamy

Accepted Answer

Homogamy refers to marrying someone who is similar to oneself in terms of social class, education, ethnicity, religion, etc. In this case, both Charles and Candace are doctors who grew up in the countryside, indicating that they belong to the same social class and have similar backgrounds.

Question 16

Which of the following terms is used to describe immigrants as they face decisions and form preferences based on their old or new cultures?
A)Divergence
B)Cohort
C)Conformity
D)Habitus
E)Bicultural

Accepted Answer

The term "bicultural" describes immigrants as they face decisions and form preferences based on both their old and new cultures.

Question 17

Everyone thinks that Rachel is a lucky girl as she was born with a silver spoon in her mouth.She is the heir-apparent to one of the largest conglomerates in the world.This description of Rachel corresponds best with her _____ status.
A)achieved
B)ideal
C)desired
D)ascribed
E)aspired

Accepted Answer

Rachel's status as an heir to a large conglomerate was not achieved through her own efforts but was given to her by birth, hence it is an ascribed status.

Question 18

Which of the following statements is true about the ethnic microculture in the United States?
A)Hispanics in the U.S.place a high value on social intimacy.
B)The largest ethnic group in the U.S.is the African-American group.
C)Asian-Americans are the least affluent compared to the other minority groups.
D)All Hispanic consumers have identical preferences and tastes.
E)Asian-Americans are the least educated compared to the other minority groups.

Accepted Answer

Research has shown that Hispanics in the U.S. place a high value on social intimacy and relationships with family and friends.

Question 19

The social class into which a consumer works his/her way into is referred to as his/her _____ status.
A)achieved
B)ideal
C)ascribed
D)desired
E)aspired

Accepted Answer

Achieved status is a social class that an individual attains through their own efforts and achievements, such as education, occupation, income, and accomplishments. Ascribed status, on the other hand, is a social position that is assigned to an individual at birth, such as race, ethnicity, gender, and family background. Ideal, desired, and aspired statuses do not describe a person's actual social position but rather their goals or aspirations.

Question 20

Neer,a second-generation Asian immigrant,has had a close-knit upbringing.He is not as orthodox as his family and has adopted the American culture to some extent.He often has to deal with situations where he has to form preferences based on his Asian culture or American culture.Which of the following terms best describes Neer's situation?
A)Intracultural
B)Bicultural
C)Integration
D)Enculturation
E)Isolation

Accepted Answer

Neer's situation is best described as bicultural as he has adopted both his Asian culture and American culture to some extent, and often has to navigate between the two.

Quiz 10: Microcultures

A culturally defined group to which a consumer belongs based on resources like prestige,income,occupation,and education is known as a social _____.

Most young consumers who were born between 1995 and 2010 belong to _____.

In sociology,a marriage that is comprised of people from similar classes is referred to as _____.

Mental and cognitive structures through which individuals perceive the world based largely on their standing in a social class is referred to as _____.

Ascribed status differs from achieved status in that ascribed status refers to:

Which of the following statements is true about Generation Z?

Which of the following is the largest ethnic group in the United States?

Which of the following ethnic groups is highly educated and highly affluent compared to the other minority groups?

Miles,whose mother is a homemaker,was born into a traditional,middle-class family.Miles worked hard as a student and graduated from Harvard Law School.Today,he is considered as one among the elite of Manhattan.This description of Miles corresponds best with his _____ status.

The social class into which a consumer is born into is referred to as his/her _____ status.

When a consumer is marked in some way that indicates their place in society,it is referred to as _____.

Which of the following is true of the Millennials?

When Charles married Candace,everyone agreed that it was a match made in heaven.They were both doctors who grew up in the countryside with strong traditional values.Such marriages between people belonging to identical social classes are known as _____.

Which of the following terms is used to describe immigrants as they face decisions and form preferences based on their old or new cultures?

Everyone thinks that Rachel is a lucky girl as she was born with a silver spoon in her mouth.She is the heir-apparent to one of the largest conglomerates in the world.This description of Rachel corresponds best with her _____ status.

Which of the following statements is true about the ethnic microculture in the United States?

The social class into which a consumer works his/her way into is referred to as his/her _____ status.