A cost leader is the firm most likely to survive a price war.

Name: A cost leader is the firm most likely to survive a price war.
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A cost-leadership strategy is defined by obtaining the lowest-cost position in the industry while offering acceptable value. The cost leader, therefore, is protected from other competitors because of having the lowest cost. If a price war ensues, the low-cost leader will be the last firm standing; all other firms will be driven out as margins evaporate.

A Cost Leader Is the Firm Most Likely to Survive