A value curve that zig-zags across the strategy canvas indicates a focused strategy that is likely to achieve a sustainable competitive advantage.

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A value curve that zigzags across the strategy canvas indicates a lack of effectiveness in a firm's strategic profile. The curve visually represents a firm that is stuck in the middle between generic business strategies and is likely to experience a competitive disadvantage.

A Value Curve That Zig-Zags Across the Strategy Canvas Indicates