Swan Song is a spa that caters to the needs of a small percentage of highly health-conscious consumers. It offers state-of-the-art treatments in a luxurious setting. Since there are very few spas that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Swan Song is following a

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Swan Song is following a focused differentiation strategy. The focused differentiation strategy is the same as the differentiation strategy except with a narrow focus on a niche market, in this case highly health-conscious consumers. A differentiation strategy seeks to create higher value for customers than the value that competitors create, by delivering products or services with unique features while keeping costs at the same or similar levels.

Swan Song Is a Spa That Caters to the Needs