Although Mountaintop Electronics still sells its DVD players, a product in its decline stage, the investments made by the company on improving or marketing the product are very low. The company has allocated the least amount of human and financial capital to this department. Which of the following strategies has Mountaintop Electronics adopted in this scenario?
A) harvest strategy
B) maintain strategy
C) consolidation strategy
D) differentiation strategy

Question

Quizplus · Accepted Answer

Mountaintop Electronics is employing the harvest strategy in the given scenario. In pursuing a harvest strategy, the firm reduces investments in product support and allocates only a minimum of human and other resources.

Although Mountaintop Electronics Still Sells Its DVD Players, a Product