Ira can be categorized under the late majority customer segment. Which of the following behaviors is he most likely to exhibit?
A) He will be confident in her ability to master any new technology.
B) He will prefer to buy from well-established brands rather than unknown new ventures.
C) He will not rely on endorsements by the early majority or early adopters.
D) He will buy beta versions of new products and technology.

Question

Quizplus · Accepted Answer

Ira is most likely to buy from well-established brands rather than unknown new ventures. The late majority prefers to buy from well-established firms with a strong brand image rather than from unknown new ventures.

Ira Can Be Categorized Under the Late Majority Customer Segment