When a firm pursues a maintain strategy, it
A) exits a declining industry to maintain the goodwill of its overall brand name.
B) reduces investments in product support and allocates only a minimum of human and other resources.
C) continues to support marketing efforts even if the demand for the product is declining.
D) chooses to consolidate the industry by buying rival firms, those who plan to exit.

Question

Quizplus · Accepted Answer

If a firm has been following a maintain strategy, it will continue to support marketing efforts at a given level despite the fact that the industry has been declining.

When a Firm Pursues a Maintain Strategy, It