A market-oriented organization recognizes that different customer groups want different features or benefits.

Question

Quizplus · Accepted Answer

A market-oriented organization conducts extensive market research to understand the needs and wants of different customer groups and tailors its products or services accordingly. This approach recognizes that different customer segments have different preferences and thus requires the organization to offer different features or benefits to meet their specific needs.

A Market-Oriented Organization Recognizes That Different Customer Groups Want Different