Which of the following strategies is most closely associated with a societal marketing orientation?
A)Using greenwashing techniques
B)Fostering opportunism
C)Using clean energy sources
D)Increasing overhead production costs

Question

Quizplus · Accepted Answer

A societal marketing orientation focuses on the well-being of society and the environment. Using clean energy sources aligns with this philosophy by reducing the company's impact on the environment and promoting sustainability. The other choices, such as greenwashing and increasing production costs, do not necessarily align with a societal marketing orientation.

Which of the Following Strategies Is Most Closely Associated with a Societal