A production-oriented firm focuses on its internal capabilities.
Correct Answer:
Verified
Q1: A firm that extensively uses relationship-marketing strategies
Q2: A sales-oriented firm places minimal emphasis on:
A)promotional
Q4: Nonprofit organizations should adopt a sales orientation
Q5: Which of the following strategies illustrates a
Q6: Relationship marketing assumes that many consumers and
Q7: Which of the following is a drawback
Q8: The societal marketing orientation extends the marketing
Q9: Which of the following strategies is most
Q11: A market-oriented organization recognizes that different customer
Q19: A local grocer groups his customers into
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