Turner Electronics is a ten-year-old company.In the past decade,the company hasn't created any innovative products that have helped set it apart from the rest of its competitors.However,when any of its products need to be repaired or fine-tuned,it offers its customers top-notch product checks.As a result,the company has managed to retain its wide customer base.Which of the following strategies is Turner Electronics using in this scenario?

Question

Quizplus · Accepted Answer

Turner Electronics is using service differentiation strategy by offering top-notch product checks to its customers, which has helped them retain their wide customer base.

Turner Electronics Is a Ten-Year-Old Company