The promotion component of the marketing mix involves:

Question

Quizplus · Accepted Answer

The promotion component of the marketing mix is concerned with communicating and promoting the product to the target market. Personal selling involves face-to-face communication between the salesperson and the customer and is one of the key promotional activities that falls under this component. Pricing strategies, product packaging, and manufacturing strategies are related to other components of the marketing mix such as price, product, and production.

The Promotion Component of the Marketing Mix Involves