In the portfolio matrix,a _____ is in a low-growth market,but the product has a dominant market share;it is an SBU that generates more money than it needs to maintain its market share.

Question

In the portfolio matrix,a _____ is in a low-growth market,but the product has a dominant market share;it is an SBU that generates more money than it needs to maintain its market share.​

Quizplus · Accepted Answer

A cash cow is an SBU that has a dominant market share in a low-growth market. Although the market is not growing, the product continues to generate more money than it needs to maintain its market share, making it a profitable investment for the company.

In the Portfolio Matrix,a _____ Is in a Low-Growth Market,but