In the context of the portfolio matrix,a _____ has low growth potential and a small market share.

Question

​In the context of the portfolio matrix,a _____ has low growth potential and a small market share.

Quizplus · Accepted Answer

In the portfolio matrix, a "dog" refers to a product or business unit that has low growth potential and a small market share. It is a low performer that may not be worth investing in further. Options A, B, and C refer to other categories in the portfolio matrix - a "question mark" has high growth potential but a small market share, a "problem child" has low market share but high growth potential, and a "star" has high growth potential and a large market share.

​In the Context of the Portfolio Matrix,a _____ Has Low

In the Context of the Portfolio Matrix,a _____ Has Low