How are consumers influenced by reference groups?
A)Many consumers provide reference groups with opinions on new products and services.
B)Consumers are prohibited from dissociating themselves from reference groups.
C)Consumers use the same criteria as their reference groups to make their own consumer decisions.
D)Once consumers are associated with a reference group,they do not associate themselves with a secondary group.

Question

Quizplus · Accepted Answer

Consumers use the same criteria as their reference groups to make their own consumer decisions. This means that a person's reference group, such as friends or family, can influence their consumer behavior and purchasing decisions. Consumers may seek validation from their reference group or want to conform to their norms and values when choosing products or services. Hence, it is essential for marketers to understand the reference groups that influence their target audience and tailor their marketing strategies accordingly.

How Are Consumers Influenced by Reference Groups