A few years ago,Jenny Inc.introduced a small,lightweight snow removing machine in the market called the Snow Pup.Even though the product worked well,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal.In this scenario,which of the following explains the perception of consumers?
A)Selective distortion
B)Stimulus discrimination
C)Cognitive dissonance
D)Confirmation bias

Question

Quizplus · Accepted Answer

Selective distortion occurs when consumers interpret information in a way that is consistent with their existing beliefs or expectations. In this case, consumers interpreted the name "Snow Pup" to mean that the product was a toy or too light to do any serious snow removal, which is consistent with their existing beliefs about small, lightweight snow removing machines.

A Few Years Ago,Jenny Inc