In the context of individual influences on consumer buying decisions,which of the following is a similarity between personality and gender?
A)They are personal characteristics that are unique to each individual.
B)They are tools that consumers use to recognize their feelings and beliefs.
C)They are generally varied over the course of one's life.
D)They exert the broadest and deepest influence on consumer buying decisions.

Question

Quizplus · Accepted Answer

Both personality and gender are personal characteristics that are unique to each individual. Personality traits shape how consumers perceive products and services, as well as how they evaluate them. Gender influences consumer behavior by shaping preferences, roles, and expectations.

In the Context of Individual Influences on Consumer Buying Decisions,which