In a concentrated targeting strategy,a firm:
A)selects one segment of a market for targeting its marketing efforts.
B)adopts a mass-market philosophy for targeting a market.
C)views the market as one big market with no individual segments.
D)chooses to serve two or more well-defined market segments.

Question

Quizplus · Accepted Answer

In a concentrated targeting strategy, the firm selects one specific segment of the market to focus on, rather than attempting to appeal to the entire market or multiple segments. This approach allows the company to tailor their marketing efforts to the specific needs and preferences of the targeted segment, often leading to more effective and efficient marketing.

In a Concentrated Targeting Strategy,a Firm