Volten Inc.is an online apparel store.It has separate sections for casual wear,office wear,and party wear.It also divides its products on the basis of price to suit people of various income levels.In this way,it caters to different sections of society.Which of the following bases has the company most likely used for positioning its products?
A)Product class
B)Emotion
C)Attribute
D)Product user

Question

Quizplus · Accepted Answer

Volten Inc. has positioned its products based on the "Product user" by catering to different sections of society through various categories like casual, office, and party wear, as well as different price levels.