The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a larger market into smaller groups with similar characteristics, needs, or behaviors. The purpose of this is to create targeted marketing strategies for each segment, in order to better meet their unique needs and preferences. Therefore, the statement that the purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments is true.

The Purpose of Market Segmentation Is to Enable a Marketer