Apart from long-term company profits,the major aim of customer relationship management (CRM)is to:
A)implement concentrated targeting strategies.
B)optimize customer satisfaction.
C)reduce personalization of products according to customers' needs.
D)minimize the use of database technology.

Question

Quizplus · Accepted Answer

The major aim of customer relationship management (CRM) is to optimize customer satisfaction, which ultimately leads to long-term company profits through customer loyalty and repeat business. Concentrated targeting strategies may be a part of CRM, but they are not the main aim. Personalization of products according to customers' needs is a key aspect of CRM, and CRM relies heavily on database technology to manage customer information and interactions. Therefore, minimizing the use of database technology is not a goal of CRM.

Apart from Long-Term Company Profits,the Major Aim of Customer Relationship