Which of the following is true of satisficers?
A)They are customers that are generally found in the consumer market.
B)They consider numerous suppliers and study all proposals carefully before selecting one.
C)They place orders with the first supplier that fulfills their requirements.
D)They contact both familiar and unfamiliar suppliers when they need to purchase a product.

Question

Quizplus · Accepted Answer

Satisficers are customers who are content with a supplier that meets their minimum requirements. They do not extensively compare or evaluate different suppliers and typically place orders with the first supplier that satisfies their needs.

Which of the Following Is True of Satisficers