Which of the following best describes a multisegment targeting strategy?
A)It is the effort to ensure that sales of a new product do not cut into sales of an existing product.
B)It refers to choosing to serve two or more well-defined market segments and developing a distinct marketing mix for each.
C)It refers to selecting one segment of a market for targeting marketing efforts and understanding the needs of the members in that segment.
D)It is the division of a market by the amount of product bought or consumed.

Question

Quizplus · Accepted Answer

A multisegment targeting strategy involves serving two or more well-defined market segments and developing a distinct marketing mix for each. This allows a company to effectively meet the unique needs and preferences of each segment, rather than trying to appeal to a broad, generalized market.

Which of the Following Best Describes a Multisegment Targeting Strategy