Which of the following is a disadvantage associated with an undifferentiated targeting strategy?
A)It requires a firm to tailor marketing mixes to the preferences of market segments.
B)It often results in product offerings that are unimaginative and sterile.
C)It involves a high risk of cannibalization of products.
D)It is expensive because of high production and marketing costs.

Question

Quizplus · Accepted Answer

The disadvantage associated with an undifferentiated targeting strategy is that it often results in product offerings that are unimaginative and sterile. This is because the strategy focuses on the broadest possible audience and ignores the specific needs and preferences of individual market segments, which can lead to unappealing products. The other options do not accurately describe the disadvantages of an undifferentiated targeting strategy.

Which of the Following Is a Disadvantage Associated with an Undifferentiated