An advantage of concentrated marketing is the potential for saving on production and marketing by using an undifferentiated targeting strategy.

Question

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Concentrated marketing involves targeting a specific segment or niche market with a differentiated marketing strategy. This approach usually involves higher production and marketing costs, as efforts are focused on delivering tailored products, services, and messages to a smaller group of customers. Undifferentiated targeting, on the other hand, involves targeting a broad and diverse market with a standardized offering and message, which can result in cost savings from economies of scale. Therefore, concentrated marketing is not associated with cost savings from an undifferentiated targeting strategy.

An Advantage of Concentrated Marketing Is the Potential for Saving