_____ refers to the follow-up activities that a service firm might engage in after a customer transaction.

Question

_____ refers to the follow-up activities that a service firm might engage in after a customer transaction.​

Quizplus · Accepted Answer

Postpurchase communication refers to activities that a service firm engages in after a customer transaction. These activities include follow-up calls, surveys, and other efforts to gather feedback and ensure customer satisfaction. By staying in touch with customers after a sale, service firms can build loyalty and increase the likelihood of repeat business.

_____ Refers to the Follow-Up Activities That a Service Firm