Promotional mixes do not vary from one product or industry to the next.

Question

Quizplus · Accepted Answer

Promotional mixes may vary depending on the product or industry, as different strategies may be more effective for different target markets and communication channels. For example, promoting a luxury fashion brand may require more focus on personal selling and high-end events, while a fast-food restaurant may focus more on advertising and sales promotions.

Promotional Mixes Do Not Vary from One Product or Industry