Which of the following statements is true of a promotional mix?

Question

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In advertising, the sponsor or company is always identified. This is necessary for legal and ethical reasons, as well as for brand recognition and building trust with consumers. Control over message content may vary depending on the type of advertising, but the sponsor will always be identified. A is incorrect because public relations often involves interaction with external parties who may also have control over the message. B is incorrect because personal selling is typically more suitable for one-on-one interactions rather than reaching a large audience. D is also incorrect because sales promotion can involve various modes of communication, including mass media and digital channels.

Which of the Following Statements Is True of a Promotional