Two popular beverage manufacturing companies in different countries merge together to gain strategic advantages.The merger gives each brand access to a significantly larger market.To effectively reach both markets,the merged company needs to coordinate its promotional mix to produce a consistent,unified,and customer-focused message.In other words,the company needs to use:

Question

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The merged company needs to integrate its marketing communications to present a consistent message across both markets. Integrated marketing communications (IMC) involves coordinating and integrating various communication channels to deliver a clear, consistent, and customer-focused message. This approach ensures that all parts of the promotional mix work together to achieve the desired marketing objectives. AIDA model, transformational marketing, and creative selling are more focused on specific elements of the promotional mix and are not as comprehensive as IMC in terms of achieving a consistent and unified message.

Two Popular Beverage Manufacturing Companies in Different Countries Merge Together