The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are:

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In the growth stage of the product life cycle, the main objective is to persuade potential customers to purchase the product and to create brand loyalty, which can be achieved through personal selling and persuasive advertising. This stage also requires a higher level of customer engagement, which is possible through personal selling. Sales promotion and public relations may be necessary initially to increase product visibility and awareness, but they should not be the primary focus in the growth stage. Reminder advertising is typically used in the maturity stage, when the product is well-established in the market.

The Promotional Mix Elements That Should Be Emphasized for Products