The AIDA concept (Attention, Interest, Desire, Action) explains how promotions can influence purchase decisions by guiding consumers through these stages. However, it does not account for all types of promotions or purchase decisions, as some may not follow this linear process.

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The AIDA Concept

Question 30

Multiple Choice

The AIDA concept:

A) does not include personal selling,advertising,and public relations.
B) does not explain how all promotions influence purchase decisions.
C) assumes that consumers regularly go through each stage of the process during all purchases.
D) indicates that a purchase decision is the same for high-involvement and low-involvement products.

Correct Answer: