Which of the following is true of a target market characterized by widely scattered potential customers,highly informed buyers,and brand-loyal repeat purchasers?
A) It requires a promotional mix with more social media and less sales promotion.
B) It requires a promotional mix with more personal selling and less advertising.
C) It requires a promotional mix with more advertising and less personal selling.
D) It requires a promotional mix with more sales promotion and less social media.
Correct Answer:
Verified
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