When Dernz Inc.introduced its ketchup globally,it first had to deal with the fact that ketchup is not a household staple outside the United States.The company had to show foreign users how ketchup can be used.In this case,Dernz had to rely primarily on _____ advertising to reach out to consumers.

Question

When Dernz Inc.introduced its ketchup globally,it first had to deal with the fact that ketchup is not a household staple outside the United States.The company had to show foreign users how ketchup can be used.In this case,Dernz had to rely primarily on _____ advertising to reach out to consumers.​

Quizplus · Accepted Answer

Informative advertising is designed to educate or inform the audience about a product or service. In the given scenario, Dernz Inc. had to rely on informative advertising to introduce ketchup as a condiment to foreign consumers who were not familiar with it. The goal was to educate them about the various uses and benefits of ketchup. Reminder advertising is used to maintain market share, persuasive advertising is used to influence purchasing decisions, and compulsive advertising is used to create a sense of urgency or fear of missing out.