A manufacturer using the _____ promotional strategy focuses its promotional efforts on end consumers.

Question

A manufacturer using the _____ promotional strategy focuses its promotional efforts on end consumers.​

Quizplus · Accepted Answer

A manufacturer using the pull promotional strategy focuses on creating demand among end consumers, motivating them to ask retailers for the product, thereby pulling the product through the supply chain. This is achieved through advertising, sales promotions, and other marketing communication efforts targeted at the end consumer.

A Manufacturer Using the _____ Promotional Strategy Focuses Its Promotional